Have you tried advertising on Pinterest, but found that you weren’t successful? Maybe you’ve written the platform off as not being relevant to your industry…or maybe you didn’t even know you could advertise on Pinterest! Whichever of these apply to you, we’re here to let you know that: Promoted Pins will say “Promoted by _” beneath them, and when clicked, bring you to the advertiser’s website instead of opening an expanded view of the pin within Pinterest. Visually, Promoted Pins are almost indistinguishable from regular pins:
Pinterest’s ads are called Promoted Pins, which are shown to users based on their interests and past Pinterest activity. In fact, as of Q1 of 2022, Pinterest had 431 million monthly active users worldwide! Advertising on Pinterest While non-Pinterest users might view the platform as a wedding planning or DIY craft library (which it is still great for), in reality, it is a powerful marketing tool being used across many industries to appeal to many different audiences. Pinterest is a unique social media platform that combines the visual elements of Instagram with search engine-like features, allowing users to discover and share ideas.
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